I help vacation rental hosts and independent hotel operators get more bookings — by fixing what's holding your listing back.
Insider OTA knowledge, AI tools, and marketing strategy you don't have in‑house. Most engagements start with an audit. What it reveals shapes everything that comes next.
"I built parts of the tools these platforms use to rank properties. Now I help operators beat the algorithm — from both sides of the screen."
Good properties get buried every day. Here's why.
You have a clean space, competitive pricing, and a handful of solid reviews. But your calendar has gaps you can't explain, your occupancy is lower than it should be, and you don't know if the problem is your photos, your pricing, or something invisible.
OTA platforms like Airbnb, Booking.com, and Expedia use complex ranking algorithms that most operators have never seen from the inside. Small things — your cancellation policy, review recency, how your title reads to a search crawler, whether your amenities are tagged correctly — all of it affects where you show up. And once a traveler does find you, your listing has seconds to convert them.
Most hosts and hoteliers guess. They lower their price, refresh their photos, and hope something changes. Rarely does that fix the actual problem.
"I know what makes a listing rank. I know what makes a traveler click. That's what I bring to your property."
Three outcomes I deliver for every property
More visibility
OTA ranking optimization, listing audits, and algorithm strategy that moves your property up in search results and in front of more travelers.
Smarter operations
AI agent setup, guest messaging automation, and review management that reduces your workload while improving the guest experience.
Direct booking growth
Marketing strategy, paid ads, UGC campaigns, and email sequences that shift bookings from OTAs to your own channel.
The SIGNAL Framework
A six‑part lens I use on every property — covering both how platforms rank you and how travelers decide.
OTA ranking factors — why you show up or don't.
What makes a traveler click your listing vs. scroll past (the Priceline angle).
Pricing gaps by day, season, and demand window.
Listing copy, title, photo story, and content quality.
Instant Book, cancellation policy, response rate, review velocity.
Quick wins ranked by impact with step‑by‑step instructions.
Simple from start to finish
- 1
Fill out the intake form
Takes about 10 minutes. You share your listing URL, your platform(s), current performance numbers, and what you think is holding you back.
- 2
I audit your property
I review your listing against your top 10 competitors, analyze your pricing vs. the market, check every OTA ranking factor, and assess what a traveler sees when they land on your page. Turnaround is 48–72 hours.
- 3
You get a detailed report
A clean, specific report with your scores, what's working, what isn't, and exactly what to fix — ranked by impact. No filler, no fluff.
- 4
We walk through it together
A 30-minute call to go through the findings and make sure you know exactly what to do first. Most operators see meaningful changes within 30 days.
A clear path from diagnosis to growth
Most clients start with an audit. What it reveals tells us exactly what to build next.
STR Listing Audit
Start hereA scored audit of your title, photos, description, amenities, pricing by day and season, and the algorithmic visibility factors most hosts overlook. Benchmarked against your top 10 competitors in your actual market. You get a written report and three ranked quick wins to implement this week. Turnaround: 48 hours.
OTA Visibility Audit
For hotels + larger operatorsA deeper 2-week diagnostic for independent hotels and multi-property operators on Expedia and Booking.com. Covers content scoring, pricing structure, algorithmic factors, and conversion gaps — why travelers find you and keep scrolling. Includes a 30-minute walkthrough call.
Direct Booking Website
A clean, conversion-optimized site that gives guests a reason to book directly with you instead of paying OTA commission. Built to capture the traffic your optimized OTA listing generates.
AI Agent Setup
Custom AI-powered tools deployed to your property: guest pre-arrival chatbot, booking inquiry capture, automated review response drafts, and post-stay follow-up sequences. Built with no-code tools — no technical knowledge required on your end.
Revenue Management Setup
Right-sized dynamic pricing tool configured for your property and market — PriceLabs, OTA Insight, or a custom model. Includes training and a weekly pricing SOP you can run in under an hour.
Marketing Strategy
A direct booking marketing playbook: organic social strategy, paid ad setup (Meta and Google), UGC campaign sourcing and management, and email sequences for guest retention. One-time strategy deliverable you can execute yourself, or ongoing management starting at $1,500/month.
Advisory Retainer
Ongoing strategic support: monthly strategy call, AI tool management, OTA ranking framework (updated quarterly), review response management, and a monthly OTA Health Score vs. your local comp set. Typically begins after a diagnose or build engagement.
Someone who's seen both sides of the algorithm — and both sides of the screen.
Worked on the product team that decides how properties get ranked and discovered. I know what the algorithm rewards — and what it quietly penalizes — because I was part of the team that built it.
Built the search and booking experience millions of travelers use. I know why a guest clicks, what makes them book, and what makes them scroll past.
Improved restaurant listings and built tools that gave owners customer insights to grow their business. The same idea applies to your property: a stronger listing plus better data leads to more revenue.
Built an AI shopping chatbot that improved customer shopping experiences. For hotels and vacation rentals, that same AI approach powers faster guest messaging and more direct bookings.
Independent operators who are serious about growth
I work with independent hotels, boutique properties, and vacation rental operators who want to own their guest relationship and grow revenue — not just patch problems.
Independent properties with 10–50 rooms looking to reduce OTA dependence and grow direct bookings.
Operators with 2–20 properties who want stronger listings, better ranking, and more repeat guests.
Owners who know their property could be doing more and want a partner who's been inside the algorithm.
Hosts who want to own the guest relationship instead of renting it from a platform.
Building toward something bigger
After working with enough properties, the most repeated problems become a product. I'm building toward a tool that monitors your Expedia and Booking.com ranking in real time, diagnoses drops before they hurt your revenue, and gives you specific fixes. It doesn't exist yet at an accessible price point. The work I do now is how I build it right.
Things operators usually ask
No. Just your listing URL and a few dashboard screenshots. The intake form tells you exactly what to grab.
Yes. The audit covers any property listed on Airbnb, VRBO, Booking.com, Expedia, or Hotels.com. Independent hoteliers and boutique operators are a core part of what I work on.
Most consultants advise from the outside. I spent years inside two of the world's largest OTA platforms — at Expedia building the ranking systems, and at Priceline optimizing the consumer booking experience. I know what actually moves a property up in search and what makes a traveler convert when they land on your page. That combination is hard to find anywhere else.
Most operators see a shift in search visibility within 2–4 weeks of implementing the quick wins. Pricing changes can show impact within days.
The audit works best for listings active at least 3 months with some reviews. If you're earlier than that, reach out and I'll tell you honestly whether it makes sense yet.
If you don't find it useful or actionable, I'll refund your payment. No arguments.
Find out what's holding your property back.
Discovery calls are available for a limited number of properties each month. Takes 10 minutes.